YouTube Video Ranking

mobile website now

Why get a Mobile Website Now?

Many of us in the SEO community obsess about Google algorithm changes, personalized search, Bing market share growth, and the myriad minutia that affects search engine behavior. But for all of the attention that we give most of the major players in search, it remains a mystery to me why the second largest search engine is routinely ignored. In case you hadn’t realized, in terms of share of search, YouTube remains ahead of Yahoo!, safely in the No. 2 spot behind Google, according to comScore.

Clients and colleagues frequently ask, “Why do some videos rank well on Google but not YouTube and vice-versa?” Just like all of life’s important questions, the answer is complicated. Therefore, I will concentrate only on the most important factors. When it comes to SEO, most of us follow the general rule that what’s good for Google is usually good enough for other search engines. And considering that most clients would tell you that Google is their number one priority for organic traffic, many of us don’t spend tons of time looking at other search engines. Unfortunately, the old adage (it’s an adage in my head anyway), “As Google goes, so goes the nation” doesn’t apply to YouTube, which has its own way of doing things. Which may sound weird as Google owns YouTube.

Why do some videos show up in Google and others don’t?

First let’s examine what triggers a video result in universal search. I’m making an assumption that the majority of marketers and brands are most interested in videos that appear in web search as opposed to Google’s video search because web search claims the majority of search volume. Therefore, from now on in this piece, that’s what I’ll be referring to when I talk about Google search. Matt Cutts addressed this question directly back in August on the “GoogleWebmasterHelp” YouTube channel. Of course, in classic Google style, the answer is vague, but the video contains some valuable information if you listen closely.

 

Pay special attention to what Matt says right around the 0:44 mark. In response to a user-submitted question about why a video with lots of views and comments on YouTube doesn’t trigger a Google universal search result, he says, “…it could be that this one has more PageRank, and that’s why it outranks it.” This is a clear indication that Google’s important ranking factors for videos are still those that SEOs have relied on for years—namely, links.

What makes a video rank well on YouTube?

ReelSEO.com is probably the best source on the web for video optimization information, and it’s my go-to source whenever I start research for any video-related questions. Back in April, Glenn Gabe wrote a great post called YouTube SEO—Ranking Factors—Beyond Views, Titles, & Tags. Gabe’s post was coverage of a session at SES New York, and the primary content that Gabe covered was a presentation by Greg Markel. I’m going to assume that if you are reading this article, then you already know that titles, descriptions, and tags are the most important content elements on a YouTube page (in terms of SEO).

YouTube is sticking with an outdated model of:

  • Title = meta title tag
  • Description = meta description tag
  • Tags = meta keywords tag

This means that whatever you enter as the title, description and tags will be translated by YouTube into HTML elements of the video view page. Look at Google’s cached version of any YouTube video page and you’ll notice a bunch of text and no video. The conclusion that you should draw is that video is still invisible to Google and other search engines. Yeah, yeah, I know that the Google elves are hard at work developing technology that can index Flash and the content of videos. But for all practical purposes, it’s invisible. What’s left is the page content, so if you want to let Google and YouTube really know what your video is about, then you need to optimize the title, description, and tags. If you want to get really fancy, add a transcript to the description and use YouTube’s annotation feature to add captions or subtitles.

Greg Markel’s argument (as covered by Glenn Gabe) is that YouTube obviously draws content clues from the page text, and total videos views are clearly a major part of YouTube’s ranking algorithm. The other contributing factors are (in no particular order):

  • Ratings
  • Playlist additions
  • Flagging
  • Embeds
  • Shares
  • Comments
  • Age of video
  • Channel views
  • Subscribers
  • Inbound links (from external domains)

I can’t say which is the most important element or exactly how they interplay, but any YouTube marketer would be best advised to boost engagement and keep flagging to a minimum whenever possible. The most interesting factor in this list, in my opinion, is embeds, which seem to play a role in YouTube’s ranking algorithm. But I have seen no evidence thus far that YouTube embeds play any role whatsoever in Google’s ranking algorithm. Don’t you agree that it’s weird that there is no SEO value in YouTube embeds? From an SEO perspective, links are votes. By that reasoning, embeds should be votes too. If you have a clear example to the contrary, I would love to see it.

What makes a video rank well on Google?

When it comes to YouTube video view pages, textbook SEO is your friend. You have zero options for changing the page architecture, and you have limited options for altering the page content. But those options that you do have (title, description, tags, and even annotations) should be exploited to their maximum potential. So that pretty much leaves links. And there is no doubt that strong back links remain one of Google’s most important indicators of both importance and relevance. Google is only going to return a video as a universal search result if it is a highly relevant result for the entered keywords. And the fastest way to get Google’s attention is to obtain keyword-rich anchor-text links from relevant, reputable sources. For more information about factors that help to trigger a video result in Google’s universal search, please read the Michael Gray’s awesome article on optimizing for universal search on Directory Journal.

So how do I get a video to rank well on both Google and YouTube?

Social media is the fastest, cheapest way to turbo-charge interaction and back links. Even a simple social media strategy with varied, regularly updated, creative content will boost engagement, return visits, and viral sharing. The viral sharing aspect will increase back links faster than any link builder with a modest budget could do. Of course, social sharing takes control of anchor text out of your hands, so you can help alleviate this problem by having a keyword-target link-building strategy in place alongside your social media strategy.

Let’s look at a couple of examples. If you search for “cat business trip” on both Google andYouTube, the top result is a silly Japanese commercial with a cat in it. Now, I realize that “cat business trip” doesn’t carry huge search volume, but please bear with me as I try to make my point.

Another example is “turkey cheese fries.” Again, it’s not a great example of a competitive search term, but the same video ranks No. 1 on both Google and YouTube for that term (I should warn you before watching the Turkey Cheese Fries video that it will be stuck in your head for the rest of time). Both videos got a lot of play on social sharing sites like Digg, Reddit, Buzzfeed and others. Therefore, social interaction was boosted as were back links, which resulted in these videos being propelled to the top of the results on both search engines.

The takeaways here are that if you want a video to rank well on YouTube, spend some getting the page content right, and then share it everywhere you can. To get the same video to rank on Google, build some good back links. To get video to rank on both, set up a solid social media strategy and encourage (even incentivize) as much interaction as possible.

Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land.

Local Marketing

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Most local businesses want to attract clients from their local area (within 60 miles). We have found that this is not a simple task when you consider the mulitude of channels that a prospect or client can get in contact with you. The consumer today is now mobile enabled (smartphones, ipads, etc) and want to get information immediately. Local businesses must ensure they have a website, facebook page, twitter, and be present on popular local search engines like Yelp,YP,Google Places, and Thumbtack. Businesses should also conduct Google Adwords Campaigns to ensure they get top positions on Search. Having a YouTube video is mandatory for ranking on the 1st page of Google.

TheWebSuperStore has created a set of customizable services aimed at delivering company awareness on the web and also calls to the business from interested prospects. Every business is different so we create a program that is right for the client and their respective budgets.

Please call 825-785-4775 or email us at bobiguchi@gmail.com if you want more information.

Whiteboard Video (Contractor) $49

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September 18. 2013

SUBJECT: A genius little video for your business

Hi Business Owner,

I’m not sure if you’d be interested in this or not?

I run an online video marketing business and we recently created a new whiteboard-style video specifically for contractors. By chance have you seen those little whiteboard-style videos floating around? Turns out they’ve been proven to bring in a constant flow of leads and customers for small businesses.

That’s why we created one specifically for plumbers. locksmiths, mechanics, and roofers.

You can check out the video here on YouTube as well :http://www.youtube.com/watch?v=_h4NMEoIFZI  As you can see these videos really help to grab attention in your marketplace.

This video can be used on your own website, a Facebook page,and/or a YouTube channel.

Any-who, just wanted to see if you are interested in it as I’m reaching out to all the contractors in your area to see who’ll take me up on the offer.


Thanks!
Bob


P.S. I normally sell these videos for $197 (with the SAMPLE watermark removed) …but I’ve got a “75% OFF” introductory special ($49) going on right now for early adopter contractors for the next few days.

Please click on this link to go to our Store to buy videos!

P.S.S. What is whiteboard videos? The term whiteboard animation comes from the process of someone drawing on a whiteboard and recording it. The actual effect is a time-lapse, or sometimes stop-motion. Actual animation is rarely used but has been incorporated. Other terms are video scribing, and animated doodling. These video animation styles are now seen in many variations, and have taken a turn into many other animation styles. With the introduction of software to create the whiteboard animations, the process has come down in time required to created it, and as a result, in price. From Wikipedia Whiteboard Videos definition

 

Why Responsive Website?

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3 Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy

Jay Taylor, December 26, 2013
63 Comments

google-mobile-searchAs smartphone and tablet adoption rapidly increases, so does the importance of mobile-friendly websites.

If SEO is a core component of your digital marketing strategy, having a mobile–friendly website is becoming essential.

Mobile sales have already overtaken desktop sales, and mobile Internet usage is predicted to overtake desktop internet usage by 2014. It is only logical that mobile search will overtake desktop search at some point in the near future as well.

Since 67 percent of users claim they are more likely to purchase from a mobile-friendly website, companies that rely on SEO are wise to begin making the transition to mobile-friendly websites, and responsive web design specifically.

The argument between whether to choose a responsive website or a separate mobile website is a highly debated topic. However, the truth is that both options have their pros and cons.

The option that is best for your business depends on many factors, such as the purpose of the website, the intended target audience, and whether SEO is a factor.

If SEO is a factor, here are three reasons why responsive web design is the best option for your mobile SEO strategy.

1. Recommended By Google

With 67 percent search market share, when Google speaks, search marketers listen. Google states that responsive web design is its recommended mobile configuration, and even goes so far as to refer to responsive web design as the industry best practice.

This is because responsive design sites have one URL and the same HTML, regardless of device, which makes it easier and more efficient for Google to crawl, index, and organize content. Contrast this with a separate mobile site which has a different URL and different HTML than its desktop counterpart, requiring Google to crawl and index multiple versions of the same site.

Additionally, Google prefers responsive web design because content that lives on one website and one URL is much easier for users to share, interact with, and link to than content that lives on a separate mobile site.

Take for example a mobile user who shares content from a mobile site with a friend on Facebook who then accesses that content using a desktop, which results in that user viewing a stripped down mobile site on their desktop. This creates a less than optimal user-experience, and because of the large emphasis Google is now placing on user-experience as a ranking factor, this is essential to take into account with regards to SEO.

2. One Website, Many Devices

One of the most appealing aspects of responsive web design is that a responsive website can provide a great user-experience across many devices and screen sizes. This is an important characteristic, since it is impossible to anticipate all the devices and screen sizes searchers will use to access your site. A site that works well regardless of these variables will provide a better and more consistent user-experience than a separate mobile site that is designed for a specific device and screen size.

Let’s take the following example. Someone searches for a product on their smartphone during a lunch break at work. They find a site that has the product they’re looking for, and decide to continue researching this product on the same site when they get home. Except, when they get home, they will use their desktop instead of their smartphone.

If the site in this example is responsive, this person will have a positive user-experience when transitioning from mobile to desktop because they will view the same site on their desktop as they did on their smartphone. On the other hand, if the site is a dedicated mobile site, this person will become frustrated with the fact that they have to locate the desktop version of the site, and find the product all over again.

3. Easier to Manage

Having a separate desktop and mobile site requires having separate SEO campaigns. Managing one site and one SEO campaign is far easier than managing two sites and two SEO campaigns. This is a key advantage a responsive website has over a separate mobile site.

That being said, there are benefits to having a mobile-specific SEO strategy, such as optimizing for keywords that are more likely to be searched when someone is on their smartphone.

For example, someone performing a mobile search for a local restaurant may be more inclined to use the word “nearby” in their search query. However, a separate mobile site is not a requirement for a mobile SEO strategy, and there’s no reason why mobile-specific keywords can’t be incorporated into a responsive design site as well.

Conclusion

Responsive web design is recommended by Google, it allows one website to provide a great user-experience across many devices and screen sizes, and it also makes managing your SEO strategy easier. For these reasons, responsive web design is the best option for your mobile SEO strategy.

Editor’s note: This column originally was published on March 12, 2013, and comes in at No. 8 on our countdown of the 10 most read Search Engine Watch columns of 2013. As the clock ticks down to 2014, we’re celebrating the Best of 2013 by revisiting our most popular columns, as determined by our readers. Enjoy and keep checking back!

Mobile Consumer Web Behavior

wolfram-alpha_lMobile Consumer Web Behavior

Smartphones have become an integral part of our daily lives and have transformed core consumer behavior. The growing need to search, shop, keep entertained, and look for local information creates new opportunities for marketers to reach the constantly connected consumer. General Usage 94% Look for local information on smartphone 90% of those people take action as a result of search 66% of people visit the business as a result of the search Reaching Mobile Consumers 89% notice Mobile Website Ads 61% only look at 1st page of results 66% search as a result of viewing an offline ad (tv, magazine, billboard) Mobile Shopping 96% research a product on their smartphones 35% make purchase decisions on phone 32% change their mind in store as a result of search

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Net-net… businesses must ensure their website is mobile enabled.

 

Top 10 Web Principles

designerTop 10 Website Design Principles

 

Please find top 10 best practices which users should follow when designing a mobile website:

1. Keep it Simple – Only show information mobile website viewers need. Use Bullet Points. Optimize images

2. Simplify Navigation – Use Home and Back Buttons Big Buttons work the best

3. Be Thumb-Friendly – Use large buttons and pad the small buttons

4. Design for Visiibility – Make the mobile website easy to read

5, Make it Accessible – Adapt your mobile website for both vertical and horizontal navigation

6, Make it Easy to Convert – Only use relevant information for conversion, Keep forms simple.

7. Make it Local – Have location on Home Page Include Maps and directions

8. Make it Seamless – Be consistent and allow users to save searches

9. Use Mobile Website Redirects – Give users choice to bet back to Desktop Website

10. Listen, Learn, and Iterate – Modify mobile website based upon User feedback