Mobile Consumer Web Behavior

wolfram-alpha_lMobile Consumer Web Behavior

Smartphones have become an integral part of our daily lives and have transformed core consumer behavior. The growing need to search, shop, keep entertained, and look for local information creates new opportunities for marketers to reach the constantly connected consumer. General Usage 94% Look for local information on smartphone 90% of those people take action as a result of search 66% of people visit the business as a result of the search Reaching Mobile Consumers 89% notice Mobile Website Ads 61% only look at 1st page of results 66% search as a result of viewing an offline ad (tv, magazine, billboard) Mobile Shopping 96% research a product on their smartphones 35% make purchase decisions on phone 32% change their mind in store as a result of search

Net-net… businesses must ensure their website is mobile enabled.